On 3 March 2020, the Takeda Pharmaceutical Company together with the Moscow State Stroganov Academy of Design and Applied Arts and the Ekaterina Cultural Foundation will present the exhibition “The Rule of the Exception”. The winners of the international art competition for students at art schools and universities “Takeda. Art/Help ‘The Rule of the Exception’” and also director Veniamin Ilyasov are showing their works as part of a social and cultural project to advance diagnostics and treatment of rare diseases. The pieces on display deal with the topics of the will to live and recognition of the uniqueness of life. The curator of the project is Sergei Khachaturov.
Elena Kartasheva, president of Takeda Russia, outlines the idea of the project: “’Takeda. Art/Help’ is a social and artistic project that was launched four years ago. We have used the language of art to talk about overcoming one’s limitations and circumstances, as well as about new technologies and how they are transforming our lives. Right now we are saying how important it is to support people with rare diseases. Initiating this project we wanted to remind everyone that we are all very different and that each of us is unique and endowed with exceptional qualities. Because of that, it is important for everyone to feel that they are cared for by those closest once and are supported by both the community and the government. Each new day is a victory over illness for patients with rare diseases and for their families, and they very much need our support and attention.”
The displays in the exhibition are divided into three sections. The first one presents the artworks by the winners and runners up in the 2019 international art competition. The competition was open for entries from 18 November 2019 through 18 January 2020, and during that period the organising committee received about 250 entries from 69 cities in 22 countries. The jury selected 50 pieces for the exhibition, and among them are the seven winning ones - the first prize entry, two that won second prizes, and three that placed third - and also one that received special mention from the Takeda Company. The co-organiser of the competition was the Moscow State Stroganov Academy of Design and Applied Arts.
The project’s curator Sergei Khachaturov has noted: “People often use the catch phrase ‘The exception proves the rule.’ But that is not at all true when applied to human society. Every person is an exception. People are all unique and need to be approached as individuals, not in some generalized ‘correct’ way. In that sense this is the great humanitarian message of civilization. Caring for each individual, special person is our obligation and duty. Artists of the younger generation have taken up the theme of ‘The Rule of the Exception’ for the competition held by the Takeda Pharmaceutical Company, which specializes in developing innovative treatments for patients with rare diseases. The theme was chosen to bring the realms of humanitarian science and art closer together. And of course all artists are themselves unique because of their exceptional ability to be creative.”